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Why wait for media coverage? Don't wait - create! Most companies and organizations send news releases to the media only when they want to publicize an event, a new product unveiling, a stock offering, an expansion or a groundbreaking to name just a few. But these things don't happen very often during the course of the year which means you're making only a couple of contacts with the media each year. Also, with such limited contact, the odds of the media covering your events are not in your favor. Twice a month would mean twenty-four media contacts per year instead of your current one or two which would certainly increase your chances of obtaining coverage. So where do these story ideas come from, you ask? Very simply, they come from stories you read and hear about everyday on radio, magazines, newspapers and even your own company newsletter as well as your industry's trade publications.

Simply look for stories that are making national news and find the angle that connects your company to the story. Local news organizations absolutely love local angles to national stories. MILWAUKEE (AP) - In his younger days, Jason Heiman used to play a little hoops for Edgewood College in Madison. Today he still knows his way around a basketball court but in a far different way. As president of the Waukesha-based Jason Thomas Flooring, Heiman's company recently completed fabricating and finishing three of the 16 portable basketball floors the NCAA has commissioned for this year's national men's and women's basketball tournaments. Local news organizations, in this case in the state of Wisconsin, love this stuff! A local company with a direct connection to what is arguably the most watched sporting event in America. When wildfires, floods or tornadoes bring death the destruction to parts of our nation, did the local bottled water company ramp up production and send emergency shipments a thousand miles away? Did the local paper products company get the contract to make napkins for the President's inaugural ball? Are there one or more people at your company training together to run the Boston Marathon - a national event millions of people are certainly interested in. Don't miss out on these opportunities. The reason many companies and organizations do miss out is because they don't normally think of this stuff. They're too busy doing what they do! Few people think in terms of the national impact of their everyday, mundane jobs. Turn the mundane into media coverage. Don't wait - create!

Start with your local art galleries, antiques stores, auction houses and estate sales. If you get to know the dealers and people who run the auction houses and estate sales, they may give you advance notice when a piece you might be interested in is going up for sale. Other than that, the internet is a rich source of memorabilia available for sale. Websites devoted to art or Peanuts memorabilia. What are the Real Names of these Favorite Peanuts Characters? Nothing feels worse than the feeling that comes over you when you know you've "been had". Avoid this by doing your homework BEFORE you buy. Here are some tips for avoiding mistakes that could cost you money. 1 - Look at signatures and art under magnification. If it was faked with a printer, the piece will be made of tiny dots, evenly spaced. This can really only be seen under magnification, so examine items carefully with a loupe or magnifying glass.

2 - Ask questions BEFORE you buy. Tell the seller your concerns and make them provide proof of authenticity. Remember, certificates of authenticity can be faked too, so examine them as well. 3 - Compare autographs to known signatures by Charles Schulz. Again, check for signs that it was printed, instead of written by hand. A real signature will have variations in the pressure exerted on the writing instrument. This will result in some dark and light shades, thin and thick lines in the signature. 4 - Consider provenance. Provenance is the trail of ownership of an item. An original painting of Snoopy being sold by a blood relative of Charles Schulz is the best provenance. Something owned by a friend or someone who worked with him is the next best level. Aunt Rosie said it came from Grandma Unis who used to live in the same state as Schulz when he was a boy. You get the idea.

Closer, and verifiable is better. 5 - Charles Schulz has no "T" in his name. If the item is signed "Schultz", it is a forgery. Who is Your Favorite Peanuts Character? See results I've been a fan of Peanuts all of my life. I identified with Charlie Brown as a kid, because I never got Valentines on Valentine's Day either. I think it is easy to identify with the characters, as they mimic the real experiences that many people have. Are you a fan? Do you have a favorite character? Are You a Peanuts Fan? Sign in or sign up and post using a HubPages Network account. 0 of 8192 characters usedPost CommentNo HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your articles or other sites. In the late 80's I went to an auction to benefit the Big Sisters of San Diego. They had sent out yolked ostrich eggs to celebrities for them to sign.